eCPM results with Tapjoy

I’ve had mixed feelings about implementing the Tapjoy “points” system. I can tell you that after a week, so do the users. Some don’t like it at all, and ask me for a paid version insted. I would gladly have one, but as I mentioned countless times before, I can’t sell on Google Play (reason being Google, not me).
Anyhow, I will also add Google Analytics, to analyze some things (such as average events used by each user etc.), to see how users interact with Power Schedule.

But coming back to Tapjoy, the results are promising. I’m getting an average of $7.04 eCPM over the first week since implementation. Also the trend is increasing (since only around 30% of users are using the 2.x version). I hope once people get used to the point system and also the new User Interface, things will get even better.
There are some other things which I plan to keep an eye on: localization. I really want to see the effect of translating Power Schedule to Slovak and French. I hope this will add some completely new users, which didn’t see the original 1.x version at all.

Stay tuned.

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